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Reuters / Ipsos Russia Ukraine Conflict Survey June 2023
Most Americans support providing weapons to Ukraine and many think Russia is losing the war.
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How we think about generational attitudes
When thinking about the future, marketers will need ongoing research to understand generational shifts on gender views, says Ipsos’ Matt Carmichael.
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How behavioral science can boost understanding about gender
New research shows that careful brand messaging can broaden perspectives on gender issues. Ipsos’ Luke Nowlan explains what marketers can learn from this.
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How technology can help us understand each other and ourselves
Filmmaker Cameron Kostopoulos explains how artists and brands could use experimental technology to help people empathize with other perspectives and identities.
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People are delaying, rather than buying, big-ticket items
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Best in class neuroscience research case studies
Two Ipsos case studies have been included in the 2023 NMSBA Neuromarketing Yearbook – take a look.
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What Worries the World – April 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 13 months.
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Researchers at Ipsos, the University of Chicago, and University of Michigan present new analysis on the lifesaving impact of public safety early warning systems in Ukraine
Public safety alerts have saved countless lives in Ukraine — but lose effectiveness over time, according to new study
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How the public sees the case on mifepristone
Below are five charts on what the public thinks about federal courts overturning mifepristone and the politics surrounding abortion.