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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.
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Interconnected World: Entertainment and Gaming
Majority (57%) of Online Global Citizens Use Internet for Hobbies... Minorities Download Music (43%), Movies (34%) and Television (22%)
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Amazon Kindles the Fires of Consumer Desire
Ipsos Research Shows the New Kindle Fire is Not Apple's iPad, But It's No Slouch
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This Holiday Shopping Season, a Majority of Adults Plan on Spending about the Same as Last Year; Few Plan on Spending More
Free Shipping and a Percentage Off Rank as Most Enticing Promotional Offers
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McLaren to Orchestrate Syndicated Product Development at Ipsos
Mark McLaren Joins Ipsos OTX MediaCT's Syndicated Services Team as Vice President
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Ipsos in North America Finds New Corporate Home
Research Company's North America Headquarters Relocates to New York's Time-Life Building
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Ipsos Launches New UK Expansion of its GamePlan Insights Research Tool
In Collaboration with Future Publishing, GamePlan UK Becomes the First Syndicated Business Intelligence Tool to Offer Continuous Forward-Looking Insights on the UK Videogame Market
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When On Vacation, Most Americans Would Rather Get Up Early Than Sleep In
Once Awake, Six in Ten Would Rather Be Spontaneous Than Schedule Their Day