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How brands can show a sustainability commitment in 2023
Implementing sustainable practices is no easy feat and often takes years. But brands must understand consumer priorities and show a commitment, no matter how formidable the challenge.
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Ways to make tech advances feel more personal to purpose shoppers
Whether through tech innovation or advocacy, luxury brands can tie our purpose to our identities and help us express our own beliefs and priorities, says Alice Yu, vice president of consumer insights at Tapestry.
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[RECORDING] Gender in the Workplace
Ipsos is pleased to invite you to our upcoming DC Salon for a panel discussion with top thinkers and professionals focused on gender dynamics in the workplace—and, by extension, in U.S. politics and elections.
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No Kid Hungry Middle and Lower Income Parent Survey
No Kid Hungry survey shows parents surveyed report they were worried that they would not have enough to eat.
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Reuters/Ipsos Issues Survey March 2023
Donald Trump leads the Republican primary field. Many are concerned about the federal deficit. About one-third of Americans would consider purchasing an all-electric vehicle.
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Global happiness up six points since last year: 73% now say they are happy
Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support.
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International Women's Day: Global opinion remains committed to gender equality, but half now believe it is coming at the expense of men
Ipsos unveils a new global study carried out in 32 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day.
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Remote workers value access to good services and proximity to family in the communities they live in
Most also feel they are appreciated by their colleagues and have a healthy work-life balance
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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How changing institutions will define relationships
The institutions where people meet are changing, which could lead to more online forms of meeting and dating. The American Enterprise Institute’s Dan Cox finds this commodification and gamification of relationships troubling.