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Veterans weigh cost, convenience, and provider background in mental health care choices
New Ipsos/Luminary Labs survey finds Veterans choose VA for affordability and community care for closer, quicker access
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Majority of Latinos say it's a bad time to be Latino or Hispanic in America
New Axios/Ipsos poll in partnership with Noticias Telemundo shows sharp decline in belief in American Dream among Latino and Hispanic Americans
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Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
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The Ipsos Vibe Check: Here's how Americans feel about the government this week
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
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We are feeling excited, grateful and stressed about the holidays
While positive emotions are the first thing many Americans associate with the holidays, stress and worry are extremely close behind, according to the Ipsos Consumer Tracker
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Shifts: How everyday indulgence will reshape our living standards
Ipsos Strategy3’s Djamila Oumarou considers how the relationship between innovation and indulgence could evolve for tomorrow’s shoppers.
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Why tomorrow’s luxury winners will prioritize human experiences
Luxury is facing an identity crisis as Gen Z upends traditional expectations and definitions. Luxury expert David Klingbeil discusses how craft and storytelling can recapture tomorrow’s shoppers.
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Why Gen Z’s indulgence attitudes won’t stay the same
Ipsos’ Jesse Peretz explains why brands can’t afford to make assumptions about high earning Gen Zers and how they spend.
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What luxury events reveal about consumers’ premium experience spending
Ultra-luxury event designer Sojourner Judson explains how changing expectations around upscale social events are shaping how mainstream Americans understand indulgence.
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How sex’s rising politization creates more brand risk
Amid culture wars and shifting norms, Americans’ attitudes on sex and sexuality are increasingly nuanced. Author and sex journalist Carter Sherman discusses the complex implications for marketers.