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Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing

Tell It Like It Is

AP/Ipsos Poll: Most In U.S. Have Good Idea Of Number Of U.S. Military Deaths; Severely Underestimate Loss Of Iraqi Civilians

RBC CASH Index: Consumer Confidence Heating Up, Despite Winter's Grip On Nation

Are You Building Brand Loyalty or Customer Loyalty?

The Challenge of Making an Interesting Wireless Device a "Must Have"

Business Intelligence Needs Must Consider Consumer Privacy Concerns

American Consumers Show Interest In A Broad Range Of Wireless Applications Spanning Notebook PCs And Handhelds

Barriers To Considering New Wireless Applications Are More About Device Or Budget Overload Than Performance Concerns

RBC CASH Index: U.S. Consumer Confidence Increases As Expectations Soar At Start Of New Year

Constructive Cynicism Part 1

View part 2