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Winning the War Against Private Label Brands

The war between national brands and private label brands is heating up.

The Economy Is Still The Chief Concern Of The Affluent

However, Dire Predictions are Down and Optimism is Up

95% of U.S. Travel Plans Held During Swine Flu Outbreak

Industry Response Was Immediate and Consumer-Friendly

Consumers Sacrifice New Products and Usual Brands During an Economic Downturn

A Unique Method for Facilitating the Comparison of Differences in Multi-National Pharmaceutical Studies

An Adjustment for Differences in Respondent Scale Usage

Ipsos Mendelsohn Presents 2009 Affluent Survey Questionnaire To Its Advisory Council

Straight-Talking Market Research Veteran `Tells It Like It Is'

Mary Kaye O'Brien Joins Ipsos to Lead Seattle-Based MR Practice

PMRG Annual National Conference

Highlighting Digital Video Behavior

For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out

While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector