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Americans are excited for the Super Bowl (and the ads) again
With ratings high, brands can expect to get good value for their airtime spend on TV’s biggest day
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Ipsos Core Political : Presidential Approval Tracker (02/09/2022)
This week’s Ipsos’ Core Political shows that Americans remain mostly disapproving of President Joe Biden’s performance in office.
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What a difference a (cresting) wave makes
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Americans support a diplomatic boycott of the Winter Olympics
COVID is not the only reason why this year’s games are different.
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How Legacy Brick-and-Mortar Brands Can Grow in a Digital World
With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
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Ipsos Core Political : Presidential Approval Tracker (02/03/2022)
Over half of Americans report disapproval of Joe Biden’s presidential performance
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What the Future: Wellness
Revisit our on demand webinar to hear exclusive new data, and expert interviews with CVS Health, Unilever, Lumen, and other players driving the future of wellness.
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COVID-19 exposes weak points in the medicine supply chain
Four in five physicians in new poll say they faced potential medicine shortages during the pandemic
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US and global public attitudes to the 2022 Beijing Winter Olympics
Interest in the winter games is cooler this year than in 2018; figure skating gets the gold as the event’s most popular sport.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.