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Package Testing is Essential...

But Does It Tell You What You Really Need to Know?

Package Testing is Essential...

But Does It Tell You What You
Really Need to Know?

Crouching Confusion, Hidden Hassles

Spotting And Managing Market Barriers To New-To-Market Technologies

Crouching Confusion, Hidden Hassles

Spotting And Managing Market Barriers To New-To-Market Technologies

Ready for Global Advertising Research?

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The Base-Refill Business Model

The base-refill business model has been around since the razor and blade, but is being pursued with new vigor.

Sunday Circulars: Good Reading Or Yesterday's News?

Large Segment Of Americans Rely On Circulars, Ipsos-Insight Study Shows

Despite Healthy Interest In Consumer Electronics, Sales Likely To Be Flat This Holiday Season

Consumer Interest In Small And Big Ticket Items Down From 2003

AP/Ipsos Poll: Americans Say Iraq And Terrorism Should Be Top Priorities For Bush's Second Term

Consumer Packaged Goods Expert Joins Ipsos Leadership Team

John Carter Joins Ipsos-Insight, Consumer Products Division