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The Associated Press/Ipsos Poll: Flu Vaccinations
Only A Third Of Americans Roll Up Their Sleeves
But Latest The Associated Press/Ipsos Poll Finds That Vaccination Rate Jumps To 76% Among Elderly -
PharmTrends: The Year of the Switch
Transition From Prescription To Over-the-Counter Is 2003's Pharmaceutical Success Story
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Low Incidence Medical Conditions With High Potential
Ipsos-Insight Health Research Identifies Niche Market Opportunities
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Drug Advertising Spending Has Levelled Off - So Has Consumer Response
New Research From Ipsos PharmTrends
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Doctors Play Key Role in Sales of Non-Prescription Drugs
Doctor's Role Greatest When Rx Product Moves To OTC, Reveals Ipsos PharmTrends174
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Can Drug Advertising Make You Healthier?
Finding the answer is not so easy, reports Ipsos PharmTrends
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