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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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A huge number of Americans see omicron as a threat, but they’re still less stressed than a year ago
Coronavirus cases may be cresting, but inflation isn't. Here's how American consumers are dealing with it all.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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Ipsos Core Political : Presidential Approval Tracker (01/20/2022)
President Joe Biden is ending his first year as president with his lowest approval rating yet, and with nearly two-thirds of Americans believing the country is off on the wrong track.
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Connecting with Teens: Innovation, Inclusion and Insights
Listen in as our guests explore changing consumer behaviors, connecting with GenZ teens (and their parents), and unique ways to uncover and use insights.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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America's retreat
Over half believe that the end of the virus is more than a year away or is never happening.
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Americans would support the National Park Service ending sales of single-use plastic in national parks
A majority of registered voters believe national parks should remain free of plastic trash
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Economic outlooks among women in NYC
New poll on behalf of AAUW examines how some women in NYC feel financially insecure – and not just because of the pandemic