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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Small business owners increasingly optimistic about investing in their business in 2022
Despite higher expectations for the coming year, the MetLife/U.S. Chamber of Commerce Small Business Index shows small businesses continue to face challenges in the present, specifically regarding inflation and supply chain disruptions
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Omicron worries America, but not enough to precipitate change
Americans are concerned about the Omicron variant but aren’t willing to change their lives at this point in time. This translates to majority saying they’re likely to wear masks indoors, but few plan to put a stop to socializing, seeing friends and family or going out to eat.
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Understanding Society
Ipsos unpacks the latest research and analysis shaping American society week-by-week, chart-by-chart.
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Most Americans believe political hostility and divisiveness between ordinary Americans is a serious problem
New Public Agenda/USA Today/Ipsos poll explores the extent of political divisiveness and hostility in the U.S. today
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Few approve of President Biden’s handling of inflation
New ABC News/Ipsos poll shows Biden struggling on key issues outside of COVID-19, infrastructure
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Ipsos Core Political : Presidential Approval Tracker (12/10/2021)
Just under half of Americans approve of President Biden's performance in office
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A World in Limbo: What to Expect in 2022
Our latest Thought Starter takes a look at the past year and how people feel about its progress – and its setbacks.
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Negative perspectives on experience at hospitals increase 10 points from Q1
The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience.