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Why all-ages urbanism makes for better cities
By keeping both young and old Americans in consideration, urban planners can build cities that work better for everyone, says urbanist Gil Penalosa.
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The omnichannel reality in the Pharmaceutical industry
The role of voice of the customer research and analytics in driving omnichannel success
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A record-breaking summer
Below are five charts on this summer’s record-breaking weather, how Americans feel about the environment, and how partisanship affects Americans’ opinions on climate change
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Data Dive: Baby boomer myths vs. realities
In five infographics, we explore some unexpected opinions of the generation that grew up in the wake of World War II and the hippie movement.
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Data dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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The economy is getting better. Why isn’t Biden getting any credit?
Below are five charts on how Americans view Biden’s performance on the economy and the Biden administration’s messaging struggle.
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Millennial myths vs. realities
In five infographics, we uncover a few eye-opening opinions about the generation that grew up in the shadow of the 9/11 attacks and the Great Recession.
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Data dive: Gen Z myths vs. realities
In five infographics, we uncover some surprising opinions of those coming of age amid climate change, inflation, pandemic and war.
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How America Pays for College 2023
The new Sallie Mae/Ipsos report reveals that families spent more on college in academic year 2022-2023, with out-of-pocket contributions covering half of education costs
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Do and don’ts for understanding generations
The more we look at generations the less we know about them. That's why it is important to see the trees in the data forest.