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TURFing Your Way to Successful New Product Introductions

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Making Products Psychologically Fulfilling

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Smoothing the Path of the Broadband Wagon

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Smoothing the Path of the Broadband Wagon

DTC Ads for Prescription Drugs are Proving Their Worth

Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174

Leading Survey-Based Marketing Research Group Launches New U.S. Company

Ipsos-Insight Aims To Take Bigger Slice of $6 billion MR Pie

Empowered Patients a Growing Force

The drug marketer's "new reality"

New Concepts Benefit From Wider Testing

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How to Produce a Winning Concept

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