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Ipsos ASI|digital Ups the Ante on Digital Marketing
Updates to Brand Graph Digital and Live|Test Aim for Better Digital Advertising Research Solutions
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More American Small Business Owners (34%) Than General Americans (24%) Believe Using Business Cards to Network is `Very Impactful'
American SBOs Give Out More Business Cards More Frequently (+16 Per Month) and at More Locations Than Americans
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US Hispanic Understanding at Center of New Ipsos Offer
Qualitative Research Suite from Ipsos UU Focuses on Growing Segment of US Population
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Affluent Hard Copy Total Print Readership Largely Stable, Even as Digital Device Penetration Rises Sharply
National Newspapers Grow +3.9% in Average Issue Audience (AIA) in Past Year
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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.
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