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Empowered Patients a Growing Force

The drug marketer's "new reality"

New Concepts Benefit From Wider Testing

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How to Produce a Winning Concept

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Why Category Buying Behavior Matters

Why Category Buying Behavior Matters

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Politics is Everybody's Business

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Don't Leave New Product Launches to Guesswork

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Is Direct-to-Consumer Advertising for Drug Samples Effective?

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More Consumers Are Asking Their Doctors for Drug Samples - By Name

Ipsos PharmTrends Finds Patients Increasingly Savvy

Children's Book Sales Up In First Semester Thanks To Lower Prices, Ipsos-NPD Reports.

More Unit Volume Moves to Dollar Stores as Total Children's Books Industry Dollar Growth Stagnates