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Supercharge your social listening and move to AICI
Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts. We discuss a new breed of AI-enabled consumer intelligence (AICI) platforms.
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New poll explores likelihood of parents to vaccinate their 5-11 year olds
New Marketing for Change poll, with data collected by Ipsos, shows parents most often consider vaccine side effect when thinking about vaccinating their kids
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Americans get ready to celebrate Halloween
Most Americans are planning to celebrate Halloween, and approximately one in ten plan to celebrate Día de los Muertos.
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The Digital Era is Reshaping Wealth and Consumption
Ipsos research highlights Americans’ unique view of wealth and the influence that digital, diversity and the Great Wealth Transfer will have on how we pass, share, spend and invest it
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Most Americans still frequently washing their hands, but hand hygiene is less top of mind than when COVID-19 began
An Ipsos poll conducted on behalf of the American Cleaning Institute finds that,
over the next 6 months, Americans are likely to retain many pandemic-related
behaviors like hand washing and masking -
Americans rank mental health, cancer, drug abuse, and obesity as nation’s top health issues after COVID
Waiting times and lack of staff are perceived as the biggest problems with most countries’ healthcare system while cost of treatment tops the list in the U.S.: 2021 Global Health Service Monitor
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U.S. consumer confidence holds at pandemic average
Support for lifting COVID-control restrictions now prevails across partisan lines
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Ipsos Core Political : Presidential Approval Tracker (10/21/2021)
Americans believe President Biden should prioritize addressing the U.S. economy and COVID-19. Half approve of the work he is doing on COVID-19 so far.
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The Rewired Consumer - Tetra Pak Index 2021
The pandemic has forced people to rethink their priorities and behaviors as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
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Concern about COVID casts a shadow over holiday planning
Even as cases continue to fall following the Delta surge, concern about COVID colors everything from how optimistic Americans are about returning to their pre-COVID lives to what people are gifting their friends and family this holiday season.