Search
-
Ipsos ASI Announces Regional Management Team
Advertising Research Specialist Appoints New Senior Leaders
-
What's in a Question: The Art and Science of Market Research
Ipsos Examines the New Era of Data Collection Capabilities, Methodologies, and Understanding
-
In-Home Digital Convergence: Reality TV, Or Not Ready For Prime Time?
New Ipsos Data On The `Digital Den' Highlights Barriers To Market Development And Provides An Estimate Of Next-Year Market Potential
-
Testing--and Reaching--Your Product's Performance Potential
Ipsos' Product Precision(TM)Offers Expert Guidance For Developing Successful Products
-
The PC To Be Challenged By Competing Digital Platforms For Supremacy In Tomorrow's "Digital Den"
As More Americans Experiment With Digital Media, Television Peripherals Such
As The Digital Video Recorder And Dedicated Game Console Are Emerging As
Legitimate Competitors To The PC As The Preferred Digital Entertainment
Platform In The Home -
Consumer Habits Are Hard to Break--Even Good Ones
Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis
-
Mobile Phones Could Soon Rival the PC As World's Dominant Internet Platform
Mobile Phones Poised To Overtake The PC As The Dominate Internet Platform In Some Markets, According To Ipsos Insight's Latest The Face of the Web Study
-
Consumer Habits are Hard to Break--Even Good Ones
Success Factors in Launching Highly Innovative Products
-
Getting to the Root of Innovation Part 1 of 2
Creating Actionable Segmentation Based on Market Landscape "White Space" Part 1 of 2 View part 2