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Americans say they can find common ground with others, but underlying political divisions remain
Newsy/Ipsos shows that Republicans and Democrats are skeptical of opposite party’s openness to opinions of others
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Ipsos clients win six awards for excellent use of research in advertising
Advertising Research Foundation honors campaigns by Tropicana, Meow Mix, Jif and more at first-ever virtual gala
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Widespread commonality in Americans' goals for themselves while partisan differences emerge in goals for the nation
New FixUS/Ipsos poll reveals political divergence in assessment of the current state of the country and priorities for the future
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Ipsos research finds people are willing to fight for the truth
A majority are willing to call out misinformation in personal, private conversations
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Reuters/Ipsos Core Political Survey: General Election Tracker (10/14/2020)
Biden continues to lead over Trump in the election for president
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s