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Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing

Tell It Like It Is

The New Face of the Audio/Video Digital Landscape

A conversation with Matt Kleinschmit, Vice President, Ipsos Insight Technology & Communications

Tapping into the Hot Chinese and South Asian Marketplace

AP/Ipsos Poll: Most In U.S. Have Good Idea Of Number Of U.S. Military Deaths; Severely Underestimate Loss Of Iraqi Civilians

Sam McGuire Crosses Atlantic To Join Ipsos Public Affairs Division In New York

Market Shaping Research: Using Survey Research to Inform, Instruct, and Influence Decision Makers and Consumers

The Challenge of Making an Interesting Wireless Device a "Must Have"

Ipsos Announces Executive Hires And Promotions

Moves Strengthen Global And North American Leadership Teams

Adding Emotion To The Loyalty Mix

Ipsos Magazine Examines The Connections Between Customers' Attitudes And Their Experience