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Ipsos Boosts Media Research Presence With Monroe Mendelsohn Acquisition

Research Firm's Growing Media Research Team Builds On Success

America's Business Elite Embracing On-line Media

Qualitative and Quantitative Measures for Advertising Pre-testing

Qualitative and Quantitative Measures for Advertising Pre-testing

iTunes Widens Lead In Music Services Market, While Social Networking Site MySpace Loses Ground

4th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category

Discount Multi-Track Bundles Present Untapped Opportunity

Lessons Learned: Advertising Creative and Your Brand

The Online Teen: What Marketers Need to Know

Groundbreaking Loyalty Study Examining `Net Promoter' Named "Outstanding Paper"

Two Ipsos Loyalty Experts Part Of Team Acknowledged For Research Refuting Net Promoter Claims

Dissecting the Gap Between Download and Streaming Video

Young Adults Show Significant Interest In Free Ad-Supported TV Show Downloads

Younger Consumers Lean Toward Free Downloads, While Older Consumers Lean Toward Free Streams, According To Recent Research Conducted By Ipsos Insight