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Market Structure and Landscape Studies

Celebrity Ads That Sell

AP/Ipsos Poll: Americans Support Bush On Terrorism, Not On Social Security

AP/Ipsos Poll: Many Older Americans Choosing To Work After Retirement

Using the Opportunity Score to Choose Winning Concepts

Red Versus Blue

The Great Divide?

Brand Stretch: The Path to Mega Branding

Stretching Brand Extensions: Research tips for new category brand development

Going for Advertising Gold with the 2004 Athens Olympics

AP/Ipsos Poll: Americans Say Homelessness In U.S. Is A Serious Problem

Majority Believe Homeless Are Victims Of Circumstance