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Getting The Inside Track On Recent Product Introductions With InnoTrack(TM)
Ipsos' InnoTrack(TM) leverages early consumer feedback to guide new products to success
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Demand For "anytime, anywhere" Internet Access Drives Continued Surge In Notebook PC Ownership Around The World
The Popularity Of Notebook PCs Will Help Close The Digital Divide Between Society's Technological Haves And Have-Nots, Says Ipsos Insight Study The Face of the Web
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Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.
A conversation with Jacquie Matthews, President ASI Canada, the Advertising Research division of Ipsos.
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Portable MP3 Player Ownership Reaches New High
One In Five Americans Aged 12 And Older Owns A Portable MP3 Player: Ipsos Research
Interest In Additional Multimedia Content For Portable MP3 Players Fueled By Teens And Young Adults, Reveals Quarterly Digital Music Study, TEMPO: Keeping Pace With Digital Music Behavior -
Ipsos Insight And AstraZeneca Awarded Best Of Research Excellence Series At PBIRG 2006 Annual General Meeting
The Case Study "Quantifying The Emotional Drivers of Physician Brand Choice" Selected To Receive Prestigious Award By Pharmaceutical Company And Supplier Agency Conference Delegates
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Luxury and Advertising
Distancing luxury brand advertising from mass-premium brands by cultivating the emotional and the sensual.
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More Evolution Than Revolution: Most Consumers Ambivalent About Emerging Digital Video Choices
While New Ways Of Accessing Digital Media Are Intriguing To Some Members Of The Online Public, Most Prefer To Wait And See
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Ipsos ASI Announces Regional Management Team
Advertising Research Specialist Appoints New Senior Leaders