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Among MLB fans, the Dodgers are slightly favored to win the World Series
As fall gets underway, we look at which baseball teams fans of the MLB feel will win the World Series.
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The Diagnosis: Pharmaceutical Advertising is Still Advertising
DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Doctors are the most trusted profession in the U.S. and across the world
No people trust their military more than Americans do; trust in teachers steady globally but lower in the U.S. than before the pandemic.
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Ipsos clients honored for research in advertising
Advertising Research Foundation highlights campaigns by STEGLUJAN/Merck, Stella Artois and Gardasil 9/Merck.
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While Americans view their mental and physical health as equally important, they don’t think the healthcare system does
30-country Ipsos survey for World Mental Health Day 2021 highlights wide age and gender gaps in how frequently people think about their mental health.
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Ipsos Core Political: Presidential Approval Tracker (10/07/2021)
The economy and unemployment remain Americans' most important issue as President Biden's approval rating creeps up to 48%
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U.S. consumer confidence: last week’s losses reversed
Optimism around a quick post-pandemic economic recovery rebounds
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Healthcare Cybersecurity Insights + Tips
Discover research examining the attitudes, concerns, and impacts on medical device security, as well as cybersecurity across large and midsize healthcare delivery organizations.
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Americans are thinking about their own mental well-being less often than early in the pandemic.
Majority of Americans have not sought out professional counseling since the beginning of the Covid-19 pandemic