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Americans show broad support for college athletes being paid through NIL and revenue sharing
New Ipsos poll also finds that nearly half of Americans report seeing more brand deals and endorsements for female athletes
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[WEBINAR] The Value of Higher Education in the New America
Join us for our next Know the New America Public Sector webinar as Ipsos’ Alec Tyson and Wendy Mansfield unpack how Americans really feel on The Value of Higher Education in the New America.
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Majority of Americans believe crime in American cities is unacceptably high
NPR/Ipsos poll also finds that more Americans oppose than support the deployment National Guard troops to American cities
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Americans' views on the role of government are shifting
The number of Americans who think home ownership is part of the American Dream is high and getting higher, according to the Ipsos Consumer Tracker
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The more we know about artificial sweeteners, the less we want to consume them
Three in four Americans say they try to limit the amount of artificial sweeteners they consume, according to the Ipsos Consumer Tracker
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Americans are stressed but also hopeful. Here's why both are possible.
Eight in ten Americans say that the world is changing too fast, but 76% also say they're hopeful for the future, according to the Ipsos Consumer Tracker. Those aren't as contradictory as they seem.
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Nearly half of Americans don’t have any cash left over after paying bills
The number of Americans who say that they don’t have any money left over after paying their bills is up to 48%, the highest it's been since near-peak inflation in 2022, according to the Ipsos Consumer Tracker
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Americans favor Republicans on key issues, but prefer Democrats to control next Congress
Majority say the Trump administration should follow federal courts’ rulings, according to a new Washington Post/Ipsos poll
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Small businesses show rising optimism but concerns over cash flow and investments remain
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q3 2025 is up from Q2 2025
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.