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Building Better Brands

What Works and What Doesn't

Pricing It Right

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Focus On Intent

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Ipsos/Cook Political Report Poll: Swing Voters For 2004 Presidential Election Believe Iraq Was Worth Fighting, But Doubt Bush's Evidence About Weapons Of Mass Destruction And Doubt Bush's Economic Plan

Democratic Presidential Candidates Succeed In Raising Doubts About U.S. Political Leadership

Ipsos/Cook Political Report Poll: Support For Bush Trending Downward But Still Strong

President Bush Is In Good Position In The Long Run, But Recent Support For Bush And The Republicans Has Declined From Its Peak During The War In Iraq

America's Traditional Allies React to Its Influence, Post-Iraq War

Making Advanced Analytics Better Reflect the Real Marketplace

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Building Brand Equity Through Advertising

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TURFing Your Way to Successful New Product Introductions

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Making Products Psychologically Fulfilling

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