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`Ideas' on Navigating Through Recession Dominated Marketing Interest in 2009
Ipsos Ideas Newsletter "Best of 2009" Issue Shares Insight and Lessons
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The Apple Pie Effect: Is there a link between U.S. Soft Power and the Corporate Reputation of American Companies?
Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this relationship varies from one country to another, understanding the linkage between corporate image and the image of the U.S. will aid companies operating globally to assess the probable effectiveness of different communications strategies. Find out more by downloading our latest Point of View.
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3D and HD Video Appeal Closely Aligned Among Youth
Findings from Ipsos MediaCT's MOTION study show younger Americans express greatest interest in 3D video content, highest holiday season HDTV purchase intentions
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Ipsos Launches "3D" Gaming Practice to Address the Three Key Dimensions of Game Franchise Success: Gamer Understanding, Game Development, and Game Marketing
Global Market Research Leader Integrates Extensive Gaming Experience and Research Toolbox for Gaming Sector
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The Future of Forecasting is Here
Ipsos Marketing Launches Groundbreaking Forecasting System that Measures CPG Market Potential throughout the Innovation Process