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How brands (and their ads) can survive election season
Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter.
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[WEBINAR] What the Future: Shopping
Social shifts, new technologies and changing values are revolutionizing the ways people shop. How will the brands, independent retailers, and superstores that sell to them earn their business?
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Where do Americans stand on the war in Gaza?
Below are five charts on how Americans are feeling about Israel’s war against Hamas in Gaza
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Half support banning TikTok, as the 2024 presidential election remains a toss-up
New Reuters/Ipsos poll reveals a close presidential race and about half support banning TikTok.
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Shoppers prefer AI explain things and save them money, not recommend products
Shoppers still trust humans more than AI, but AI still has a role to play.
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Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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INTELLUS SUMMIT: Modeling the Impact of Patient and HCP Influence on Rx Behavior
Be sure to join us for our presentation, Modeling the Impact of Patient and HCP Influence on Prescribing Behavior and Informing Audience-specific Marketing Spend
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What the Future: Wellness
Watch our foresight webinar as we explore the future of wellness and how businesses across industries can support consumers with their goals.