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Are electronics the new luxury?
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
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Most Americans aren't seeing positive news about the economy
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
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Affluent Americans more likely to have increased their net worth this year
Middle-income Americans are more likely to have taken on debt or paid it down since this start of this year, according to the Ipsos Consumer Tracker
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August 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Stable For Second Consecutive Month
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What the Future: Wellness
As America enters a new health era, What the Future: Wellness explores how technology and changing policy priorities are shaping future care to food, and how providers and companies can adapt.
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How health providers and institutions can align with public priorities
Public health institutions can find common ground by understanding what the public wants from their research, says Ipsos Public Affairs’ Mallory Newall.
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Why the menopause revolution should matter to businesses and policymakers
The $600 billion menopause market is booming. The Menopause Society’s Dr. Monica Christmas explores why businesses and policymakers can't afford to ignore this long-overlooked health transition affecting millions of women.
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Ipsos Data Drops: How creativity can fuel EV sales in a stalled market
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
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Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).