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The US/China Syndrome:
Largest Percentage of Americans Choose China (34%) over Others as Most Important Bilateral Relationship United States Should Have
But Majority (56%) View China as Adversary not Ally (33%) -
Price and Reliability are the Top Factors Women Consider When Choosing a Car
Space and Seating Capacity Is More Likely to Be Important to Younger Women and Moms
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
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A New Chief Executive for Ipsos ASI
Alex Gronberger Appointed CEO of Ipsos' Global Advertising Research Specialty
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Leading Global Market Research Firm Ipsos Launches New Online Opinion Community ThatSaid.Com
"Sharing Opinions via user generated polls and reviews"
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Changes in Employment Are the Life Events Most Likely to Prompt Women to Purchase a New Car
Family Changes, Such as Having a Baby, Are Also Likely to Motivate a New Car Purchase