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Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this What the Future: Identity issue, we reveal which forces influence who we are and what brands to media should know about representing and reflecting us in the future.
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Will virtual spaces be safe places to express our identities?
Will 3D-virtual communities and the metaverse lead to more tightly defined social bubbles? Or will they allow us to connect with people who we wouldn’t be able to meet? Sébastien Borget, who is building one of the leading decentralized virtual gaming worlds, hopes for the latter.
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Reuters/Ipsos Poll: Gas Prices
Many Americans do not have the option to alter their modes of transportation when considering rising gas prices
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What the Future: Aging
Listen in as we discuss how brands can help us live our best lives now, and in the future as this segment increases in size.
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[WEBINAR] Show Me the Money: Affluent Fans & the Economics of Sports
With sports playing a major role in Affluents’ entertainment and leisure time, understanding their fandom and their level of engagement is crucial when marketing to them.
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Concern about Ukraine is high and spilling over from security to the economy
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Reader’s Digest Reveals 2022 Most Trusted Brands
The Trusted Brand winners for Home and Family products, as well as Health and Wellness brands
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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI
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What Tech Executives Should Know in Today’s Polarized Society
The positives people feel toward technology do not shield brands from negative public backlash during instances of scandal or crisis. Here’s what you can do about that.
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Keeping inclusion at the heart of qual for best-in-class research
How can you use qualitative research to ensure intersectional storytelling? Revisit our on demand webinar now.