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Embracing Disruption
Success in 2019 and beyond will entirely depend on how willing brands are to challenge their current strategies.
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[EVENT] Transforming Society Salon Series: Innovations in 21st Century Research
Join Ipsos for our new series designed to bring our passionate clients and partners together from across the public and private sectors, in order to share knowledge and foster collaboration in our collective efforts to understand our transforming society.
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Americans have found a refuge from partisan politics: holiday movies
It seems you can’t avoid getting mired in a political debate anymore. But Americans have found the perfect escape.
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Reuters/Ipsos Data: Core Political (12/19/2018)
Immigration and healthcare are tied for the most important problems in America.
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New Global Poll finds Four Concerns Top the US’ Worry List: Healthcare, Crime, Immigration, and Moral Decline
Meanwhile, the majority in most countries think their nation is headed in the wrong direction
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Reuters/Ipsos Data: American Perceptions on Climate Change (12/13/2018)
A third of Americans believe that climate change is an imminent threat.
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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Where to innovate
Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?
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The Future of Packaging
Discover the future of packaging through new thinking and research on the topic of sustainable packaging, including consumer perceptions.
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What’s for dinner?
It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.