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Half of Americans don’t know electric vehicle tax credits are expiring; few are planning a purchase
Just four in ten Americans say they’re familiar with the electric vehicle tax credits expiring, according to the Ipsos Consumer Tracker. Men (52%) and higher-income households (56%) were more likely to be familiar.
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Fewer Americans are planning to cut back on items due to tariffs
Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.
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Ipsos Data Drops: Unpacking U.S. attitudes on food, health and regulation
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
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Ipsos Core Political Survey: Presidential Approval Tracker July 2025
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
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Poll on Gen Z Americans' current financial views and behaviors
Bank of America explores the state of Gen Z Americans finances to understand this generation’s financial behaviors and challenges in their most recent study
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Ipsos recognized by Forbes as one of America’s Best Employers for Women 2025
Our commitment to culture helps us attract and retain some of the industry’s brightest stars and best minds — and keeps Ipsos innovative, disruptive, and a great place to build a rewarding career.
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ESOMAR Congress 2025
Please join us at the ESOMAR Congress this year to hear more about the rapidly evolving relationship between human minds and intelligent machines.
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ESOMAR Trends Horizon
Please join us to hear more about advances using AI moderator bots in qualitative research.
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CRC: Insights Association
Join us at CRC – your gateway to the knowledge, tools, and cutting-edge strategies you need to not just keep up – but leap ahead.
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Storm clouds on the horizon
Below are five charts on where Trump’s approval rating stands now and the issues that Trump will have to weather to hold onto his approval ratings