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The economy rears its ugly head
Below are five charts on where Americans stand on the economy and how it’s affecting how they view the Trump administration
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The State of Democracy 2025
A new Ipsos KnowledgePanel survey offers an in-depth analysis of democratic perceptions in 9 Western countries, highlighting dissatisfaction with democracy and deep worries about its future.
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80% of Global Influentials consistently influence buying decisions
Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into the wealthiest consumers and company leaders
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Future-proofing careers in the age of AI: Insights for hiring, learning, and growth
Recent insights from U.S. HR executives and job seekers paint a complex picture of progress, highlighting where shared priorities align, and where real opportunity still lies untapped.
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Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
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More Americans think news organizations can take an unbiased stance
Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker
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Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).
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Ipsos Global Trends 9th Edition
Global optimism has taken a hit in 2025 with a 7-point drop in citizens around the world feeling optimistic about themselves and about their community.
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Strive For More 2.0: GEM® Industry Insights
Strive For Optimal Impact: Aligning Portrayal, Attention, & Action For Growth
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People trust authenticity and track record for product reviews
When it comes to product reviews, people trust authenticity/transparency, track record, relatability and their deals/offers, according to the Ipsos Consumer Tracker