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Consumer patterns are as confusing as the economy itself
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Making Belonging Joyful: Inclusive representation in advertising to grow brands
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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Ipsos Creative Excellence Awards: Super Bowl LVII
Listen in as our experts provide a more robust and nuanced picture of Super Bowl advertising success.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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[WEBINAR] Ipsos Creative Excellence Awards: Super Bowl LVII
Join Ipsos experts to learn from a more robust and nuanced picture of Super Bowl success.
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Lindsay Franke appointed as President, Ipsos North America Service Line Cluster Lead
Franke will lead a group of businesses specializing in SMX communities, innovation and creative development
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Why games will remain social even if we play apart
Fun and games play an important part in our lives — but how will this change as technology evolves? Best Buy’s Jill Giefer considers how we’ll play and socialize in the future.
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ARF: The Research POV on Super Bowl Advertising
Don’t miss out on lessons learned and tips for getting the most out of Super Bowl ads.
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Advertising: finally… a 'Misfit' Christmas ad
Discover why this campaign is a true 'Misfit' advert, and more about the creative drivers behind its stellar creative.