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The omnichannel reality in the Pharmaceutical industry
The role of voice of the customer research and analytics in driving omnichannel success
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Google / Ipsos : Apps for Business Growth: How to Drive Profitability and Loyalty This Holiday Season and Beyond
Most retailers (78%) retailers surveyed agree that paid promotion methods reap benefits that organic methods alone cannot achieve.
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Ipsos MMA Ranked a “Leader” in Unified Marketing & Commercial Measurement by Independent Research Company
The Company continues its global marketplace leadership leveraging innovative, high-impact teams and solutions to help clients achieve their brand and financial objectives.
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[WEBINAR] Launching Digital Health Solutions for Chronic Conditions: Tips & Tricks
Join Ipsos’ Ashley Lumpkin and our special guests to discuss about their digital health solutions launch journey
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Turning Browsers into Buyers: Unlock the potential of retail sales associates
Listen in as we share insights for developing in-store and online operational and experiential measures that identify best practices and minimize gaps in execution.
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How driving technologies are transforming the automotive industry
Revisit our recorded webinar to hear Ipsos analysis regarding which features are desired, and which don’t pique new car buyer’s interest.
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Creating better AI-driven user experiences through transparency
Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.
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The future opportunity for AI is cross-cultural intelligence
To interrupt discriminatory or unethical practices in AI, brands will need to bring diverse and contextual qualitative data into their AI workflow, says Ipsos’ Janelle James.