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Majority of Americans say they are unlikely to purchase electric vehicles
Though, a new Yahoo Finance/Ipsos survey finds that many are also unaware of government programs subsidizing EVs
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Roopa Choodamani Joins Ipsos MMA as Vice President, Analytic Consulting
Highly skilled advertising and analytic executive comes to Ipsos MMA with almost 20 years of media, marketing mix, attribution and planning experience
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Ipsos MMA Releases version 2.0 of its Market Leading Agile Attribution Platform
A critical need for future-proofed, sustainable marketing measurement & attribution solutions supporting growth in an always-on and connected environment is driving industry demand
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Here’s how many guys really think about the Roman Empire
Here’s what we know today from the Ipsos Consumer Tracker about: AI, the Roman Empire, Taylor Swift, streaming services and more.
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What businesses need to balance for future U.S.-China relations
With U.S.-China economic and diplomatic relations at a nadir, global brands and manufacturers stand on uncertain ground. Ipsos’ Ryan Tully explains what policymakers and businesses need to consider.
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Charlie Hinton Joins Ipsos MMA as Vice President, Analytic Consulting
Highly respected executive brings 25-years of experience in media planning, analytics and brand building to Ipsos MMA
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Future Jobs to Be Done – Cities
In a world where many are being priced out of their neighborhoods and prefer hybrid lifestyles, people will need resources and motivation to continue living in cities. Ipsos Strategy3's Sophie Washington explains what that support could look like.
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Ipsos Strategy3 named by Forbes as one of the World’s Best Management Consulting Firms for second time
Strategy3, Ipsos’ marketing, innovation and strategy consulting company, has been recognized by Forbes as one of the World’s Best Management Consulting Firms for the second consecutive year.
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How shifts in work and life will change how people shop
What people expect from retail experiences is changing, whether they’re shopping online, in-store, or somewhere in between. Here’s what Ipsos’ Neil Ellefsen thinks retailers need to know.
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What Worries the World - September 2023: Concern about crime reaches highest level since before the pandemic
Inflation remains the number one concern in What Worries the World for the 18th month in a row.