What businesses need to balance for future U.S.-China relations

With U.S.-China economic and diplomatic relations at a nadir, global brands and manufacturers stand on uncertain ground. Ipsos’ Ryan Tully explains what policymakers and businesses need to consider.

What businesses need to balance for future U.S.-China relations
The author(s)
  • Ryan Tully Director, USPA, KnowledgePanel Plus
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What the Future: Conflict
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U.S.–China relations have reached a low point in recent years and American companies are increasingly wary of doing business with China. As American consumers feel under financial pressure, most see China as an unfair rival.

The majority of people are pessimistic that relations will improve, and few say relations with China will become more friendly over the next five years. How this will translate into policy is unclear. While 67% of Americans say that China has had a negative impact on the health of America’s economy, 43% say doing business with China has improved their life by offering lower prices on consumer goods. These competing views create a tricky balancing act for the foreseeable future, says Ryan Tully, a director in Ipsos' Public Affairs team.

“American businesses are confronted with the reality that doing business in China brings considerable risk, but they also understand that American consumers rely on the lower prices that Chinese manufacturing affords them.”

Perceptions of U.S.-China relations in the next 5 years vary by party

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Americans not optimistic about U.S.-China cooperation 

Ipsos Global Trends 2023

What the Future: Purpose

The author(s)
  • Ryan Tully Director, USPA, KnowledgePanel Plus