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Avoiding the Activist Trap in ESG Marketing
Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.
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Entertainment & Leisure
Explore the future of fun, relaxation and cultural engagement. This category covers emerging trends in music, sports, vacations and digital entertainment, examining how technology is reshaping our leisure time and cultural experiences.
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Technology & Society
See how technological advancements and societal shifts are transforming business, governance and human interaction. This section explores topics like artificial intelligence, workplace evolution, education, housing and the changing nature of truth and influence.
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Food & Environment
Discover the intersection of food systems and environmental sustainability. This topic explores future food trends, inventive farming techniques and how our eating habits impact the planet, from farm to table and beyond.
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Health & Lifestyle
Uncover cutting-edge developments in wellness, aging and personal care. This section delves into evolving concepts of health, beauty, parenting, identity, relationships and the changing dynamics of modern lifestyles across generations.
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Consumer & Shopping
Dive into evolving consumer behaviors, spending patterns and retail innovations. This category examines wealth distribution, sustainable consumption and the transformation of shopping experiences in the digital age, including the impact on personal finances.
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Transportation & Mobility
Explore the future of how we commute and move people and products. This topic covers emerging trends in transportation, from electric and autonomous vehicles to innovative mobility solutions reshaping urban landscapes and infrastructure.
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Ipsos Core Political Survey: Presidential Approval Tracker February 2025
The February Reuters/Ipsos Core Political shows that Americans remain concerned with the economy, political extremism and immigration. Half of Americans think the country is headed off on the wrong track, one in three believe the country is headed in the right direction, driven by Republicans.
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Know the New America: Listen, Learn, Respond
Ipsos' framework for knowing the new America, some potential questions organizations might be asking themselves, and potential research solutions.