Health & Lifestyle
Health & Lifestyle
Wellness
As America enters a new health era, What the Future: Wellness explores how technology and changing policy priorities are shaping future care to food, and how providers and companies can adapt.
Pets
Pet ownership is transforming society. Discover how evolving human-animal bonds will reshape industries, urban living, and social norms in an increasingly pet-centric future.
Wellness 2024
Emerging technologies and changing perspectives could help Americans live longer and healthier lives. Here’s what that could look like — and what it’ll mean for brands and businesses.
Parenting
It’s said that parents have the hardest job in the world — and that job comes with plenty of hopes, fears, and unmet needs that brands can help solve.
Teen
What it means to be a teen is changing. So is the world youth live in. This issue explores how the beliefs, attitudes and behaviors of adolescents are evolving in an age of social media, climate change, and economic instability, and what these transformations mean for brands, media and institutions.
Gender 2024
The future of gender is in a state of flux. Here’s how views and norms are changing, and what they could mean for businesses and policymakers.
Love
The future of how and who people love, how they express it and how they navigate the functional constructs of love is shifting and will impact everything from housing and financial services to jewelry and retail and more.
Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this What the Future: Identity issue, we reveal which forces influence who we are and what brands to media should know about representing and reflecting us in the future.
Aging
We all age, but in the future, we may age more slowly and for longer. This issue of What the Future: Aging will explore the decisions it will take on everything from personal finance, housing and zoning, public policy, healthcare, science and technology to realize living better, longer.
Wellness 2022
Six macrotrends will shape the future of wellness. One key trend: an aging population that will impact the growing caregiving crisis and how we innovate products and services to meet their needs. We will discuss this and more in the Wellness issue of Ipsos’ award-winning foresight magazine, What the Future.
Gender 2020
The discussion about gender is evolving from representation to a broader definition of expression. In this issue, industry executives and thought leaders weigh in about how these changes will shape business to health care in the coming years.
Beauty
Our What the Future Beauty issue explores several market forces creating seismic shifts in the cosmetics and personal care industries.
Vice
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis?
Health
As our nation ages and a caregiver shortage looms, will technology be able to bridge the gap? We ask experts from IBM/Watson, MIT, and the Milken Institute to explore “big questions” that companies should be asking about the future of their industries.
