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Covid-19: Will the pandemic ever end and how will we know?
There is no consensus on what would signal the end of the pandemic. In most of the 33 countries surveyed, the majority don’t expect it’ll happen any time soon.
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One month ahead, are people ready for Christmas yet?
It's the official countdown to Christmas... take a look at our latest research exploring holiday shopping trends and consumer wish lists.
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World divided on whether COVID is contained, but increasing optimism we are turning the corner
Ipsos poll for Halifax International Security Forum finds New Zealand, Canada, Germany and Sweden seen as providing best leadership on COVID, while China and U.S. underperformed; support growing for opening borders.
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Media Still Matters: Affluents Deep Connection with Media Brands
Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing.
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Entertainment
Entertainment in the future is likely to be digital and increasingly virtual as multiple screens mediate nearly all aspects of our lives. Ipsos envisions what this new reality will mean for creators, platforms, companies, brands and even our cars to engage audiences where they’re headed next.
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Ipsos U.S. Hispanics: the future is here and it’s not acculturated
U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved: patients, their carers, cancer treaters, and treatment manufactures.
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Americans still aren’t comfortable riding with other people
People are getting more comfortable shopping and hanging out as the delta surge dissipates, but transit, ridesharing and planes still make them uncomfortable.
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The Rewired Consumer - Tetra Pak Index 2021
The pandemic has forced people to rethink their priorities and behaviors as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.