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How food companies can meet diners’ needs everywhere
Ipsos’ Anne Hunter explains how food manufacturers can maximize sales in every environment by understanding the distinct needs of consumers and professional food buyers.
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Why diverse approaches and collaboration are vital for future protein needs
As demand for protein expands, brands will need to innovate quickly and strategically to meet these needs without overly relying on any one innovation, says Cargill’s Florian Schattenmann.
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How social listening can inform better research and development
New AI tools can help brands keep up with fast-moving social conversations to spot industry signals and trends to steer smarter innovation, says Ipsos’ Joe Lonek.
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Why GLP-1 drugs’ impact on food will be more evolution than revolution
GLP-1s could revolutionize Americans’ diets, but brands and businesses need to consider these treatments in context, according to Erin Lash, director of consumer sector equity research for Morningstar.
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How private-label brands are redefining value for food consumers and retailers
Better quality and differentiated benefits have driven cost-conscious consumers to more private-label brands, but the bigger opportunity is what comes next, according to TreeHouse Foods’ Amit Philip.
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How brands can innovate better the first time as competition heats up
In the quick-moving food, drinks, and packaged goods sectors, brands need to get products to market faster without sacrificing accuracy. New research tools can help them get things right the first time, says Ipsos’ Alyson Heffernan.
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Which social shifts are changing how we’ll eat, drink and celebrate
Shifts in Americans’ lifestyles and social time are spurring new opportunities for innovation for bars and restaurants, says Diageo’s Efrain Rosario.
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Female Quotient Equality Lounge @ ANA Masters of Marketing
Ipsos is proud to partner with The Female Quotient Equality Lounge®, advancing equality together with other leading and forward-thinking brands
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Even high earners are spending more on private-label goods. Here’s why.
According to the Ipsos Consumer Tracker, many Americans — including a third of high earners — are increasing their spending on private-label products. Here are some reasons why.
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[RECORDING] Ipsos at the 2024 ESOMAR Conference
Ipsos is thrilled to invite you to our complimentary webinar on October 15th, following our exceptional presence at the 2024 ESOMAR Conference in Greece!