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Testing--and Reaching--Your Product's Performance Potential

Ipsos' Product Precision(TM)Offers Expert Guidance For Developing Successful Products

AP/AOL Games Poll: Four In Ten Americans Play Electronic Games

The Resiliency Concept: It's All About Trustmarks

RBC CASH Index: Consumer Confidence Declines Sharply As Gas Prices And Mortgage Rates Spike

AP/Ipsos Poll: Poll Suggests Conservatives Uneasy With Bush, Raising GOP Fears About Election Day

AP/AOL Poll: More Than Half Of Baseball Fans Say The Sport Hasn't Done Enough To Curb Use Of Steroids

AP/Ipsos Poll: Shaky Confidence In Government's Ability To Deal With Bird Flu

Consumer Habits Are Hard to Break--Even Good Ones

Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis

RBC CASH Index: Consumer Confidence Holds Steady Heading Into Second Quarter

AP/Ipsos Poll: Bush, GOP Hitting New Lows In Public Opinion