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New global poll finds Americans most worried about terrorism, crime, and healthcare - while unemployment tops list of global citizens' worries
Almost two-thirds (64%) of Americans think things in this country are "on the wrong track," in
line with the global average (63%)
Global Ipsos study finds unemployment is the biggest worry of the world, although it is fourth
(following terrorism, crime/violence, and healthcare) in the US -
Nearly 30 Million Americans 'Very Likely' to Volunteer for Mission to Mars
Washington, DC- A just released Ipsos poll tested the enthusiasm that Americans might potentially have for volunteering for a mission to Mars. In recent statements, Elon Musk, private space company SpaceX founder, indicated that early missions to Mars involve a high risk of fatality.
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Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
40th Annual Survey of Affluents Also Reveals Rising Interest in Social, Mobile and Ambient
Advertising -
Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.