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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.
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Talent Development and Excellence a Chief Priority for Ipsos
Gary Bennewies to Oversee Ipsos' Global HR Function as Chief Talent Officer
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Ipsos Takes Product Testing to a New Level With Implicit Reaction Time (IRT(TM))
For Deeper Insights into Product Evaluation Ipsos ProductQuest Uses Neuroscience
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Consumer Reinvention Uncovers Potential Opportunities for Unmet Needs
New Ipsos Study Analyzes 27 Ways in Which Consumers Reinvent Themselves
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Safety Technology Tops the List of Most Desired Features Should they Be More Affordable when Purchasing a Used Car - Particularly Collision Avoidance
Self-Cleaning Car Tops Wish List for Futuristic Features
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Majority (63%) of Large Businesses in America Have a Known and Understood Protocol for Storing and Disposing of Confidential Information, But Small Businesses Lagging Substantially (46%)
Two in Three (64%) Execs Say Stricter Financial Penalties for Not Adhering to Document Destruction Legislation would Spur them to Act
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Citizens in 23 Countries Polled: 43% Support a Woman Having an Abortion Whenever She Decides She Wants One
Another 41% Support Abortion in Limited (30%) or Dire (11%) Situations
Only 5% Say it Should Never be Permitted