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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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A Quarter of Salaried Workers Will Roll Over What's Left of Their Vacation Days
Washington, DC -Ipsos found in the latest survey about vacation day, a majority of salaried employees had used all of their allotted vacation in time for 2016. More key findings can be found below.
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Roughly a Third of Adults Over the Age of 30 Are Planning to Make a New Year's Resolution for 2017
Respondents Are Much More Likely to be Working Towards Longer Term Plans/ Goals, with Six in
Ten Already Doing So, or Thinking About Getting Started in The Near Future -
Perceptions Are Not Reality: What the World Gets Wrong
Ipsos' latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.