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Talent Development and Excellence a Chief Priority for Ipsos
Gary Bennewies to Oversee Ipsos' Global HR Function as Chief Talent Officer
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Ipsos Takes Product Testing to a New Level With Implicit Reaction Time (IRT(TM))
For Deeper Insights into Product Evaluation Ipsos ProductQuest Uses Neuroscience
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Consumer Reinvention Uncovers Potential Opportunities for Unmet Needs
New Ipsos Study Analyzes 27 Ways in Which Consumers Reinvent Themselves
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Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional Research
Do you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available or already occupied by a competitor? Do you want core linkages between your optimal differentiating emotional territory and potential reasons to believe?
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An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.
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We know where your customers are... and we’d like to ask them a few questions!
Geolocation will play an important role in customer experience management
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Five Truths That Define Millennials
It seems hard to get away from the word `Millennial' these days.
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Three Case Studies on Reaching Millennials
With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.