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New Research Collaboration Helps Marketers to Better Understand, Target and Reach America's Affluent

Ipsos and mTAB Collaborate for Deeper Insights and Greater Impact on America's Affluent

Are Viewers Pulling the Plug on Cable and Satellite?

One Quarter of Prime-Time Viewers Aged 18-49 Have Cut Back on TV Service Subscriptions

Case Studies For Innovation In The Financial Services Sector

At Ipsos, we are focused on the innovation of our Financial Services clients.

Countdown to a "Social" New Year's Eve

Two in Three (67%) Likely to Express Greetings Over Social Networks Like Facebook or Twitter

Americans Prefer Physicians for their Medical Care

Keeping in Touch Over the Holidays

Seven in Ten Globally Have Used Mobile Devices to Text Greetings to Far-Away Loved Ones (73%) or to Take Photos at Gatherings (65%); Four in Ten (42%) Used Online Video to Communicate with Loved Ones

Judith Passingham Appointed Global CEO of Ipsos Interactive Services

Preventing Interfering Ads, Providing Spam Filters, and Having an Easy-to-Use Interface Seen as Most Important Features for Email Providers to Offer

Just One Quarter of U.S. Adults Have a Winter Emergency Kit in Their Car

However, Majorities Say that They Do Have a Snow Scraper, Jumper Cables, or a Flashlight Stored in Their Car

Health-Related Apps Most Helpful With Exercising (82%) and Eating Healthy (79%) for Global Citizens Who Use Them