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Getting Vitamins from Food and Beverages is First Priority for Consumers
Protein, Minerals, Fiber, Omega 3 and Antioxidants Less Important
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Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Products that Improve Digestion, Energy, Weight and Blood Sugar Levels
Food and Beverages that Address Heart Health, Cancer Prevention and Immunity Also Generate Interest
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Engaging CPG Consumers in the Digital Space
Consumers Obtain Information from Websites, but Express Themselves on Facebook
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Only 30% of U.S. Adults Consider Themselves Overweight
Public's Perceptions at Odds with CDC Observations on Obesity
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Saving the Environment without Sacrificing Convenience: Global Consumers Want the Best of Both Worlds
Balancing Environment and Convenience a Challenging Task for CPG Manufacturers
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For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out
While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector
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