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The Perils of Equating System 1 with Emotion and Irrationality
Planet Research has been abuzz with talk of consumer irrationality, tales of the rule of one system and the ills of the research industry. Clarity around behavioral science insights and their implications is essential for market and social research practitioners and all those interested in influencing choice and behavior. But what does the research actually show?
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An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.
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We know where your customers are... and we’d like to ask them a few questions!
Geolocation will play an important role in customer experience management
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Ipsos Hires New Leader to Expand its Strategy3 Advisory Services Practice
Oscar Yuan Joins Ipsos from Millward Brown Vermeer as President of
Strategy3