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Ipsos Loyalty Raises Innovation Bar with New Technology Team Leader
Technology Expert Trish Dorsey Joins Ipsos' Loyalty Research and Consulting Team
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Men, Women, and Media: United by Media, Divided By Content
When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.
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Transforming Traditional Customer Satisfaction Research into Modern Enterprise Feedback Management in Seven Critical Steps
For the past number of months, we've been talking a lot about Enterprise Feedback Management and recently, an article co-written by yours truly and Andrew McInnes from Allegiance Inc. was featured in Quirks magazine.
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U.S. Public Perspectives: Conventional, Online and Social Media Use
With more people going online every day, media consumption habits have undeniably changed. But, has a shift towards digital replaced traditional mediums such as television and radio?
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Affluent Population Grows Larger, Wealthier, and More Engaged with Media
Digital Media Use Grows Sharply, But Largely Supplements - Rather than Replaces - Traditional Media Use
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Women More Likely to Feel Undervalued at Work
Men More Likely to Feel that They Will Get a Raise, Promotion
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New Leader Helps Ipsos MediaCT to Size Up Audience Measurement
Evan Borak Joins Ipsos MediaCT's U.S. Team; Will Lead Audience Measurement Group
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Finding Hidden Winners First: How to Identify Great Ideas before Your Competitors
Innovation Research Advice for Marketers of Financial Services, Durables, Technology, Health and Other Services
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Consumer Media Habits Shifting Rapidly Toward Online Video and Mobile Devices; 22% of Time Online Is Now Spent Watching Video
Latest Findings from Ipsos' LMX Tracking Study Show Tablet & Smartphone
Ownership Spike Amid a "Media Technology Sea Change"