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AP/Ipsos CASH Index (Consumer Attitudes and Spending by Household)

Consumer Confidence Rises in March on Solid Faith in Jobs,
Positive Feelings on Current Economic Conditions;
Index Still Down For the Year on Concern for the Future

AP/Ipsos Poll: Americans Support Bush On Terrorism, Not On Social Security

AP/Ipsos Poll: Many Older Americans Choosing To Work After Retirement

AP/Ipsos Poll: Majority Of Americans Would Allow Display Of Ten Commandments In Government Buildings

AP/Ipsos Poll: Most Oppose Bush On Social Security, But Think Their Own Retirement Is Secure

Using the Opportunity Score to Choose Winning Concepts

Red Versus Blue

The Great Divide?

Brand Stretch: The Path to Mega Branding

Stretching Brand Extensions: Research tips for new category brand development

Going for Advertising Gold with the 2004 Athens Olympics